Over 10 years in the tech industry making grow products, projects and companies


As a Marketing & Business Development Consultant I provide Strategic advice and Operational support to help B2B Tech Companies (major experience on startups) in the following fields

Definition and improvement of Product positioning, Value proposition, Unique Selling Proposition, Verticals…

Increasing brand’s on-line and off-line visibility aligned to business interests

Innovative techniques for Sales leads generation, management and nurturing from an international perspective

Alignment between Marketing and Sales teams around a single revenue cycle in order to turn leads into customers


My top professional skills and values

Creativity and Innovation

Continuous learner. One of my main leitmotivs is to innovate and provide creative solutions to all professional challenges that I face, trying to use always cutting-edge and out-of-the-box methodologies


Since my college days I enjoyed more in the Faculty of Engineering than in the Faculty of Arts, where I studied. The technology has been my constant companion throughout my whole career, both in terms of specific marketing tools, and knowledge of corporate technology (CRM, CMS, ERP, BI, Enterprise Social Networks …)

Intrapreneur and Networker

Achiever in all the projects I get involved, both personally and professionally. Motivated, self-taught, hyperconnected and constantly looking for self-improvement, I turn each job into a project to make grow as if it was mine. I love startups, entrepreneurship and useful networking

Management and Leadership

I love teamwork, leading and enhancing talent. With a hands-on approach, I always try to create high performance teams and earn respect and trust by working hard, empower each member and establish clear priorities and tasks through agile methodologies

Marketing and Communication

Sales-oriented Marketing and Communication Strategy, combining Inbound and Outbound techniques, is the key to success. I believe in the full alignment with the sales department to achieve company’s goals, and in working with funnels both in Marketing and Sales in order to get the most accurate Sales Forecast

Events, Consulting and Teaching

HI have participated and/or organized more than 50 events, on-line (webinars) and off-line, and fairs like the MWC. I advised companies (especially startups) and individuals in their business development strategies, especially within the Inspirit accelerator created by Dídac Lee, and I took part as a teacher in the program BStartup 10 Program, a Banco Sabadell initiative, among others


I played several different roles in my career, giving me experience in the following areas

Marketing and Sales Strategy

Project Management

Product Management

Events Management

Operations Management

Partnerships and Alliances

Speaking in keywords

Patricia Fernández Carrelo in 20 keywords


Which companies have I worked with?

From freelancers to large corporations. These are some of the best known companies I have worked with as customers or partners in terms of projects, events and trend analysis management

Well known companies

Even more?

You can check out my full professional profile on LinkedIn. I will be waiting for you!

Contact Patricia

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